Career Professionals
What If You Could Boost Your Business Virtually Overnight with Corporate Clients?
What would that mean to your business?
- Potential of adding another revenue stream with less risk and more reward.
- Have your knowledge and expertise reach more clients with less work.
- Establish your expertise, which leads to more clients and more opportunities.
- Stabilize your revenue, so there are no more hills and valleys.
- Reach more customers who will pay substantially for your professional services.
- Potential to make more money with one customer contract than you ever have.
- Free up more time to focus more on your business and making a difference.
- Make your big, hairy audacious goal a reality!
"Unpacking Outplacement – The Career Pro's Easy Guide to Landing High-Dollar Corporate Career Transition Clients"
Here's a sneak peek at the chapter titles.
- Is It Outplacement or Career Transition?
- Why Do This at All?
- Employers and Career Transition – What You Need to Know
- Going Against the Big Names - It's Not That Hard!
- What Services Should I Offer?
- How Do I Sell This Program?
- Engaging Your Client
- Tools for A Turnkey Program
- Pulling It Altogether
If you know this is for you, you are ready and want to jump right in; you can get this guide for only $49
So many people are losing their jobs. They are being terminated more and more every day.
Companies, large and small, are in a constant state of flux, today primarily as the impact of COVID-19 is still affecting everyone globally. So many people are losing their jobs. They are being terminated more and more every day.
Great companies always have and will continue to offer transition services (outplacement) to support their terminated employees.
It just makes good business sense.
HR leaders, business leaders and employment lawyers all know the value of outplacement services. When they need support, they want to know the services they are purchasing will help their terminated employees. They want to buy from someone they know and trust.
Let's face it – you've seen job loss and career dissatisfaction, and regardless of where you are currently with your career services business, you know the big difference a professional can make in turning career fear into career success. In fact, you likely deal with private clients each day who could be your conduit to lucrative corporate contracts.
But you can't get out of the trading dollars for hours model as long as you focus on the individual client model or don't know how to approach corporations.
You know you want to make a more significant difference – reach more people – and be rewarded for it. You have the idea, just no starting point.
The corporate avenue feels like a maze.
- How do you get started?
- What services will you provide?
- What should you charge?
- How long should your programs be?
- Where can you make connections?
- Could YOU really do this?
Yes, you absolutely can do this! Unpacking Outplacement was built with you in mind.
If you already know you want to become a career transition coach, and want a ‘done for you solution’ that will help you land high-dollar corporate career transition clients, click here to jump to the front of the line.
I have written a book that answers all the questions above. Since we only buy from those we trust, I'd like to share a bit about me and my journey here so you understand how the content has come about for this guide and why you can trust what I am sharing.
Hi, I'm Lotte Struwing, President of Lasting Solutions HR Consulting & Coaching, certified HR career practitioner, certified career and resume strategist and the 2018 CDI Career Innovator Award.
I love my career and have had changes and challenges along the way, much like many of us.
For 23 years, I had the honour and privilege of working with the Iconic brand Hallmark Cards. I was able to grow my career from a Payroll Clerk to an HR Director. That was when companies provided oodles of training, and I took every opportunity presented to me and created some along the way. As a single mother, I was always maintaining a balancing act between my family and my work.
As my role evolved, I reached the self-actualization stage in Maslow's Hierarchy of Needs terms, where I was at the top of my game, loving every day, doing the work I loved, working with people that made me 'sing' but I was putting in extra-long hours.
Then it hit me almost overnight. There was suddenly nothing new for me to learn, and I wasn't the mother I wanted to be for my sons.
It was a devastating reality, and 'my home - at work' for so long was no longer. It all felt wrong. It was the first time in my career that I felt continuously low and, after much deliberation, decided to move on.
I knew the most important career that I had was raising my boys to be good men. I had one chance to raise them right.
What a frightening time. It was the first time my career felt unstable.
I moved to another company, and despite my best efforts, it didn't work at all. I knew I was headed for burnout, and that would benefit no one. I had never been unemployed since I started part-time work at 15.
I took some time off and creatively thought about how I could do this differently to be there for my boys, still have a vibrant career and continue to make a difference to people every day.
Finally, the pieces fell into place, and I took a leap of faith and started my own HR Consulting and Career Strategy Business, Lasting Solutions HR Consulting & Coaching.
Reflecting on early 2008, when I began my company (and we all know what was happening at that time), I wondered if the world was going to tip over ….and it did. Every day was terrifying for me as for most businesses, especially since I was starting. Failure was not an option for me. I had a family to feed, and as the sole breadwinner, it was going to work. I believed that having a successful business was the ultimate in personal accountability.
As the world went into a deep recession, it became my blessing in disguise.
I knew how companies worked, I knew HR, I knew how to craft a good resume, I knew how to help people interview well, I was a good coach, I knew how to run a business, and I knew the fear people felt when they lost their jobs, their income and much was at risk. I was living it with them.
From my HR days, I also knew the companies I used when we had to terminate employees. It took one networking meeting with one of them, and then very quickly, I had lots of clients with multiple outplacement firms in that dark time. Many people asked why on earth would I do that type of work. My simple answer was that when I saw people the day after the 'worst day of their lives' when they lost their job, I was there to help get them on their way again. I love helping others, so it was a gift for me too.
I worked with some major providers in the outplacement industry, they all had good programs, and they were all different. Still, I found with my HR, coaching, and business background that I could offer them so much more, so I created new offerings to supplement and help everyone.
Losing your job is incredibly stressful.
Being able to add compassion and caring when people needed it the most resulted in clients finding their path and moving forward positively, even in the tough economy.
With my Board of Advisors encouragement and accountability, I built my own Career Transition program and improved it often. It is recognized in my region as a Tier 1 program; we are the 'go-to' resource.
But just as importantly, adding career transition services to my business has provided me with a more stable income and has provided the flexibility I needed to put my sons first.
Whether a company is terminating one person or closing an entire facility, there will always be change, and there will always be a need for career transition services.
Over the years of working with many career professionals, I have been asked how to get corporate clients or they have clients but do not have a program. I always enjoy the conversations and have been able to help. These conversations got me thinking that I felt compelled to share it even though I take my knowledge for granted. The thoughts lingered and were persistent and with being so busy, and I kept putting them in the background.
Then, you know those times when things happen, and you think it's serendipitous?
That happened in early 2018.
I received an email from CDI for a call for nominations for the prestigious CDI Career Innovator Award. I knew right away I had to apply. My application was two-fold. First, it was the Lasting Solutions Lifetime Career Management program. Second, it was the idea to teach career professionals about outplacement and add it to their business as an additional revenue stream.
I am so humbled to say I won!
As a result, I am so excited to share with you that I have written a complete guide for you.
A step-by-step guide that will teach you everything about outplacement.
Clients can range from $1,000 at the low end to $10,000 at the high end. The UNPACKING OUTPLACMENT explains how.
At $49, this guide will pay for itself very quickly.
What our Industry Leaders Say!
While I have brought this information to the forefront, you may need more evidence that this guide is worth your investment. I have done my research and have been encouraged by some of our industry leaders. Here are three snippets from the multiple testimonials for the guide to help you understand its value.
… Now she has done a tremendous service to the industry by creating this helpful, handy, and easy-to-follow guide on how to successfully navigate this market. You will truly be surprised just how equipped you are to serve these markets and how attainable these opportunities are. My personal experience has been that this can be an extremely profitable and rewarding addition to any career practice. So, if you are new to outplacement or considering it as a service, my suggestion is to grab this guide!
Laura DeCarlo, President
Career Directors International
… Career transition by career professionals is so needed. Personalized service is a rarity today from the larger firms. You have the skills; you have the drive, now you need the "know-how." It's here for you; all the hard work has been completed and tested by Lotte. Now is your chance to broaden your services, widen your audience, sharpen your brand, and generate additional revenue!
This guide uniquely positions you to share your wealth and knowledge and make an impact. You are fully equipped to enter the profitable and gratifying career transition space. Be bold; take advantage of this turnkey guide. Go for it!
Martin Buckland
Global Executive Career Management Practitioner
… More importantly, this book offers the insight to understand how to elevate your practice, and branch out your services into a market that sorely needs that human touch with the expertise that we offer to people. Congratulations, Lotte for bringing this much needed message to our industry and practical tools and advice about how to do so to your readers.
Wayne Pagani, CCDP, MCCS,MCES, MCRS, MCIS
What Career Professionals are saying!
I purchased Lotte's book "Unpacking Outplacement" so that I could learn more about her success in helping displaced executives make a career transition. As a "career junkie," I've purchased MANY books (probably hundreds!) on career thought leadership. Lotte's offers a unique perspective and will be instrumental in my business.
The information I gained from her book and presentation will help me scale my business and continue offering value to job seekers. Highly, highly recommend.
Sarah Johnston - Executive Resume Writer | LinkedIn Branding | Interview Coach
Lotte is simply exceptional! She was very professional and easy to talk to during our consult. She was extremely informative about subjects centered around outplacement and business. I was able to receive practical advice that I'm using now in my business. I recommend Lotte to anyone who's looking for success in their business.
Tim Whitehead - Professional Resume Writer | Career Coach | Outplacement Consultant | LInkedIn Writer | Interview Coach
"Lotte, I had always wanted to know what happens on the other side of the desk, and “Unpacking Outplacement” has taken the guesswork out of outplacement services.
As a certified career development practitioner and certified career management coach, whose clientele includes executives, managers and mid-career professionals, you answered the questions I had always wanted to ask. “Unpacking Outplacement” is a valuable resource, and your process will open up another revenue stream for career practitioners who might want to add outplacement services to their offerings.
Thank you so much for sharing your wisdom throughout these pages. The career industry will be better off with a resource such as this.”
Daisy Wright - Chief Encouragement Officer | Certified Career Management Coach
Take the 5-DAY CHALLENGE
If you have been curious about outplacement, you will get great benefit in reading this guide. The content will be of value to you. I promise.
As a career professional, outplacement is part of your industry and understanding this gives you so much more knowledge.
As we know, knowledge is power.
The guide has strategic tips throughout, and they will make a significant difference to you. There is one extra special tip that will win you corporate clients, even if you decide not to move forward with adding this to your business in full. It's an opportunity you may be missing right now. You will have to buy the book to find out.
If you still have questions and are not sure this is for you, I understand. Take my 5 DAY CHALLENGE.
To help you decide further, I have developed a short 5-Day challenge to help you determine if you want to dive in and add another revenue stream to your business. If you decide to take the challenge, you will receive emails from me each of the 5 days. Each day there will be a simple assignment. At the end of 5 days, you will know if you are ready to make the $49 investment.
Every dollar you spend in your business needs to be an investment. Take the challenge.
Turnkey Solution
When you purchase Unpacking Outplacement, I want to make an exclusive offer to you for access to my complete program that gives you everything you need to get started. The 3 essential items that allow you to begin right away.
Total value: $2,242 for only $1,432.
The Turnkey Solution Includes:
"Done for You" Forms - $297 Value
The Done for Your Forms package has all the forms you need to start your career transition program. "Done for You" Forms is a one-time purchase for you that you can customize for your business needs.
This package includes:
For the customer (company)
- Customer Proposal
- Customer Agreement
- Initial communication letter to the client which accompanies the termination letter
- Customized outplacement wording for an HR termination letter
For the client, once you engage with them (employee being terminated)
- Client Transition Agreement
- Personalized introduction letter to clients
For you, the coach
- A client progress report in two formats
Get your resources and start today!
The AWARD-WINNING Lifetime Career Management Guide $499 Value
It Pays for Itself Immediately!
You may know your career services topics but not have the time or desire to create the client guide that most outplacement and transition programs require. In that case, purchasing the Lasting Solutions Lifetime Career Management guide removes this big hurdle and lets you get started immediately with a proven resource. This guide is the foundation of the award-winning turnkey program.
These are the chapters of the guide and are written and directed to the client.
- Becoming the CEO of your Career
- Immediate Considerations when you are terminated
- Budget Considerations
- Trends in the Marketplace (employment skills, transferable skills, choices and considerations for work)
- Laying the Foundation – (values, priorities, challenges, barriers, goal setting)
- The Real You – (behaviour assessment, communication strategies, understanding emotional intelligence)
- Your Skills and Accomplishments
- Branding You for Success
- Written Marketing Communications – (biography, resume, cover letters, references, thank you letters)
- Researching and Preparing for Your Job Search
- Networking (social, in-person)
- Interviewing (do's and don'ts, types, behaviour-based interview fundamentals, questions you need to nail)
- Negotiation
- The First Three Months
- Remaining Current
This guide is updated every year with the career industry's best practice information.
For instance, the 2020 Lifetime Career Management Guide has resources to help clients with events from COVID-19.
Over the years, I have been asked to sell this guide and have turned down some offers as those wishing to purchase it have not been career pros like yourself. This program has been exclusively available to those who make careers their livelihood.
In the Lasting Solutions turn-key program, we have found that our clients prefer something in their hands during their transition, so this is available in hard copy only. For any transition program you offer, it also best practice that you have some type of resources to leave for groups, workshops, and coaching. For this reason, the minimum initial purchase is two books, one for you and one for your client.
It pays for itself, immediately!
An example for you:
| Customer Cost of a Program | $3,000 |
| Lifetime Career Management Guide | ($499) |
| Total Profit | $2,501 |
The Lifetime Career Management Guide is pure ROI in the value it will add to your clients!
A note on this guide: Should you decide not to use the Lasting Solutions Career Management Guide in your transition programs, you will not be required to purchase additional copies. However, many prefer the professional, done-for-you content that is in my copyrighted materials.
3. One-on-One Coaching Support - $349 value
Let's put the icing on the cake with a value-packed 1-1 session with me to make sure you get out of the gate as successfully as possible. I will ask you to read the book and attend the Q&A so we can laser-focus in this 60-minute session, but if you have an opportunity that is knocking at your door, we can get started. You will receive a link to my calendar at the checkout.
The complete package gets you everything you need to launch with your next two clients and see a profit from the very first transition client!
BONUS - Lasting Solutions Termination Checklist - $99 Value
If you choose to purchase this Turnkey Solution, I have a bonus for you!
This checklist outlines what needs to be done before, during, and after termination, so they are completed with respect and dignity. They are useful to everyone involved in a termination to make sure nothing goes off the rails because there are many steps involved in conducting terminations tactfully and respectfully. Business Leaders and HR Leaders clamour for this as a resource for themselves and their teams.
Get you complete done for you TURNKEY SOLUTION today. That next big contract could be right around the corner, and you want to be ready for it!
TURNKEY SOLUTION Explained ...
"Done for You" Forms
One-on-One Coaching Support (1 session)
Award-Winning Lifetime Career Management Guide* (3 copies)
(*one coach guide and two client guide)
Bonus Termination Checklist
TURNKEY SOLUTION Investment $2,242 $1,432 SAVE $810!
This an opportunity for $4,568 IN PROFIT from your first two clients!
Remember, based on the example above, the total potential revenue from this investment on your first two clients is $6,000 minus investment of $1,432 = $4,568
That's a ton of ROI for a very small investment! Secure your copy today!
This special pricing is for a limited time only. There are so many people losing their jobs now and new solutions are needed. I am confident you have them.
Don't need everything or not ready to take the full leap?
Take advantage of our stand-alone specials for you.
AWARD-WINNING Lifetime Career Management Guide
$499 ONLY $449
This is the 250-page, turnkey, award-winning career transition client guide that provides you with proven best-in-class career information that clients will rave about. We recommend you start with 2 guides, one for you and one for your client. Volume discounts, available.
Thank you so much for purchasing Unpacking Outplacement. I look forward to hearing about your successes. Please connect with me on LinkedIn at https://www.linkedin.com/in/lottestruwing
If you have any questions, send me a note.
Take care,
